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Bachelor in Business Studies (Marketing)

Bachelor in Business Studies (Marketing)


Knowledge of marketing and product or service promotion is the key differentiating factor in all contemporary firms. The BA in Business (Marketing) is part of a last generation programme that was updated through the University's recent quinqenial review, with the aim of structuring Business Studies around contemporary business processes, rather than traditional thematic areas largely devised in the academic world alone.
Alongside with dealing with business processes, which encapsulate the full range of managerial activities, the successful candidate will gain a holistic perspective and in-depth understanding of concepts such as marketing management, product promotion techniques, interactive and direct marketing methods and all the knowledge and skill necessary for an individual wishing to follow a successful career as a Marketing executive.


Course Details
  • Curriculum

  • Careers

Curriculum

Year 1

  • Personal and Professional Development
  • Introduction to Business Processes
  • Business Planning and Development
  • Discover Project Management
  • Introduction to Economics for Business

Year 2

  • Personal and Professional Development 2
  • Creativity and Decision Making in Business
  • Operations Management
  • Project Planning and Management
  • Customer Insight and Research

Year 3

  • Personal and Professional Development 3
  • Managing Strategy
  • Contemporary Issues in Marketing
  • Small Business Development

Careers

Employment in brand/marketing management, marketing research, consultancy, advertising, and other marketing executive positions.

WHY TO CHOOSE THIS PROGRAM


  • This is the perfect course if you want to learn key aspects of business and become a business strategist.
  • Flexibility – there are full or part time options.
  • Graduates from this degree may pursue opportunities in management, leadership, strategy, project management, human resource management, operations and logistics, advertising and marketing, and finance.
  • Personal and Professional Development modules with the aim to increase students' employability by developing their interpersonal and communication skills.
  • The University of Greenwich business management subjects are ranked top 10 in London for student satisfaction (Complete University Guide 2019).
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