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Bachelor in Marketing

Bachelor in Marketing

The Bachelor in marketing program has a heavy emphasis placed on student professionalization and synthesis work in the form of transversal activities as well as tutored and individual projects and conferences given by business executives all in order to facilitate students’ transition into the professional world.

At the end of the program, students will be able to understand the various functions of a company as well as management theories and concepts and apply them to business situations, use methodological tools to analyze and develop companies, communicate efficiently both orally and in writing, work within a team, understand the functions of marketing and its fields and comprehend basic marketing methods and concepts and finally apply them to resolve marketing issues within a company.

Course Details
  • Curriculum

  • Careers

  • Professors


Year One Modules

  • Information Systems for Management 1
  • Management 1
  • Law 1
  • Applied Mathematics 1
  • Economics 1
  • Accounting
  • Business English
  • Information Systems for Management 2
  • Management 2
  • Law 2
  • Applied Mathematics 2
  • Economics 2
  • Serious Games Level 1*
  • Business English

Year Two Modules

  • Information Systems for Management 3
  • Management 3*
  • Law 3
  • Probabilities Theory and Research
  • Project Management
  • Corporate Finance
  • Business English
  • Information Systems for Management 4
  • Human Resource Management*
  • Statistics
  • Industrial Strategy and Economics
  • Serious Games Level 2*
  • Business English

Year Three Modules

  • Management of Information Systems
  • IS Governance
  • VBA Programming
  • Business Strategy
  • Accounting Techniques and Finance
  • Commercial Law
  • Business English
  • Marketing Principles
  • Operational Marketing
  • Negotiation Techniques
  • Professional Conferences
  • Quantitative Methods
  • Management
  • Serious Games Level 3*
  • Supply Management and Distribution Strategies
  • Communication Strategy
  • Distribution Strategy
  • Academic and Professional Project


The program Bachelor in Marketing is a 3-year full-time course, taught in Greek language in the first two (2) years and in English in the final year of studies. Courses are offered within a two term periods. Students are required to complete 180 ECTS.


For those who plan to go directly into the workforce, this degree provides highly-valued knowledge and skills necessary to be successful in a variety of entry-level positions in business, including banks, small business enterprises, multinational corporations, and non-profit organizations. Students will have the requisite skills to become entrepreneurs and small business owners. Furthermore, with the Bachelor’s degree in Business Administration by UT1 you are accepted by most MBA and MA or/and MSc programs offered at New York College as well as by other Universities abroad. The entry qualifications for graduate studies differ from university to university. However, the UT1 degree is internationally recognized.



  • Toulouse is one of the oldest university institutions in Europe, with a very good reputation and committed to excellence and professionalism.
  • Authentic and recognized diploma from a higher education institution, without additional relocation costs, much cheaper tuition fees and surely guaranteed reliability of the studies.
  • Experienced, duly selected and accredited training staff of the University of Toulouse.
  • Mandatory internships in Institutions and enterprises operating in fields related to the subject of study.
  • Development of analytical capabilities, technical and interpersonal skills, necessary to the world of Business.

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