Decisions have the distinctive feature that they are made in the present but evaluated in the future: good decisions achieve desired outcomes while bad ones do not. Since future is uncertain, it is almost impossible to know a priori if…
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Storytelling as an Image creation tool (Brand Storytelling)
A newly emerging international trend in the field of food and beverages, is returning to traditional, pure products and flavours, where consumers are turning to products asking authenticity. The fast pace of life and fear that has now passed in…
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