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BS Concentration in Marketing

Bachelor in Marketing

Discover the Bachelor of Science (B.S.) in Marketing degree program from the American public institution, STATE UNIVERSITY OF NEW YORK / Empire State University, with studies conducted entirely at NEW YORK COLLEGE in Greece! This program equips students with the essential knowledge and skills required for a stellar career in the field of Marketing.

The curriculum offers a holistic approach to business. Graduates acquire in-depth, specialized knowledge in pivotal areas such as Marketing Management, Consumer Behavior, Sales Management, Market Research, and International Marketing.

Simultaneously, they build a solid understanding of fundamental business operations by integrating the principles of Management Science, Economics, Accounting, Information Systems, as well as Commercial Law and Business Ethics. This dual-focus education is perfectly complemented by the American university's General Education program, ensuring a well-rounded academic background in the sciences and humanities.

In a constantly evolving economic landscape, the ability to decipher market forces is the key to success. New York College students are trained to fully comprehend the macroeconomic and social parameters that impact Marketing. They develop acute critical thinking and become highly adept at managing the strategic and administrative dimensions of a campaign, rendering them capable of solving complex, practical problems across various types of enterprises, within both local and strictly international environments.

Upon completing their studies, degree holders possess all the competitive advantages necessary for a highly successful professional trajectory in Marketing—and particularly in International Marketing. Concurrently, the prestige of their American degree serves as the ultimate academic passport, enabling them to directly pursue postgraduate studies (Master's degree) at top-tier universities worldwide.

Λεπτομέρειες

  • Curriculum

  • Careers

  • Magazine

  • Entry Requirements

Curriculum

Download the pdf here

Duration

Most bachelor's degree programs are designed to require 4 academic years of full-time study.

Careers

Graduates of the Marketing program pursue dynamic positions across a wide range of specializations, as the role of the modern marketer is multifaceted, combining strategic thinking with emerging technologies. Degree holders are typically recruited for pivotal roles that include strategic planning, digital and performance marketing, brand management, public relations, as well as product development and data analytics. Given that every organization relies on effective marketing for its growth, industry experts can seamlessly build their careers in both the private and public sectors. Career opportunities span all areas of the economy: from the financial sector (FinTech) and modern retail (E-commerce), to technology, tourism, mass media, and international non-profit organizations.

Graduates of New York College consistently record an exceptional trajectory in the labor market, securing key positions in advertising, product development, and service provision. A highly common—and strategically astute—starting point for our alumni is within Business Development and Sales departments. The demand in the local and international market for highly trained commercial executives is growing exponentially, as the global market rapidly transforms into an economy of services and digital experiences. In this demanding environment, an in-depth understanding of Marketing and consumer behavior provides our graduates with the ultimate competitive advantage, empowering them to lead strategically and advance rapidly within the corporate hierarchy.

Magazine

 Click here > Business

Entry Requirements

A pass mark in your High School Certificate & A good standard of English (IELTS 6.0 or a recognized equivalent).

ΦΥΛΛΑΔΙΟ

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WHY TO CHOOSE THIS PROGRAM

  • Bachelor of Science (B.S.) degree from the American STATE UNIVERSITY OF NEW YORK / Empire State University.
  • The world-renowned STATE UNIVERSITY OF NEW YORK is the largest university in the United States, with 64 campuses and 400,000 students in academic (undergraduate or graduate) programs.
  • Since American businesses, especially multinational corporations and American (information) companies of the New Economy, have defined the dynamics of the global economy in the digital age, it is practically useful for students who want to pursue a career in Marketing, to obtain a degree from an American University, as a professional passport to International Marketing.
  • Program duration: 4 years, i.e. a complete university program, which means that graduates can continue their postgraduate studies in the US immediately after graduation, without the need for a post-graduate bridging program.

STATE UNIVERSITY OF NEW YORK/ EMPIRE STATE UNIVERSITY, U.S.A.

New York College was founded in Athens in 1989 through a strategic academic partnership with the largest university in the United States, the State University of New York (SUNY). This partnership remains steady and flourishing to this day, with New York College students acquiring their authentic American degree directly from Empire State University, one of the distinguished institutions of the SUNY network. The State University of New York constitutes the largest public university network in the USA. It was founded in 1948 and today features 64 campuses—among them top research centers—hosting approximately 400,000 students annually. With a global network exceeding 3 million alumni, SUNY is synonymous with academic excellence. Empire State University, based in Saratoga Springs, New York, was founded in 1971. Today, it numbers around 20,000 students (and has surpassed the historic milestone of 100,000 alumni worldwide). Its academic excellence is sealed by its full accreditation from the Middle States Commission on Higher Education (MSCHE), one of the most recognized, rigorous, and authoritative higher education accreditation bodies in the USA. By choosing New York College, students join an international academic environment, earning a degree with the global recognition, prestige, and credibility of the American university system, ideal for a borderless career.

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