Bachelor in Marketing
With the Bachelor of Science (B.S.) program of the American STATE UNIVERSITY OF NEW YORK / Empire State University, with a major in Marketing and with studies entirely at New York College in Greece, students will be able to:
- Ηave an in-depth knowledge of Marketing Management, Consumer Behavior, Sales Management, Marketing Research, Marketing Services Management, and International Marketing.
- Understand key areas of business, in terms of applications of Management Science, Finance, Accounting, Computer and Information Systems, Organizational Behavior, Business Law and Business Ethics.
- Utilize general background knowledge in the sciences and humanities, provided through the University's General Education program.
- Have the opportunity to further develop the necessary skills required for a professional career in Marketing, especially in International Marketing, or to continue their studies at postgraduate level.
Most bachelor's degree programs are designed to require 4 academic years of full-time study.
At New York College: With the BS Concentration in Marketing you are accepted by most MBA and MA or/and MSc programs offered at New York College. Most students choose to combine work with further study by choosing one of our MBA programs.
At Institutions Abroad: The entry qualifications for graduate studies differ from university to university; however the SUNY/Empire State University degree is accepted by most universities globally. Popular universities usually require in addition to the degree a GPA higher than 3.0. If you are interested for study abroad opportunities, contact your advisor early on in your studies with us, and through our Student Affairs Department come in contact with our alumni who continued their studies abroad.
Marketing graduates are typically involved in aspects of marketing, including: planning, advertising, promotion, public/media relations, product development, distribution, sponsorship, and research. The role is often challenging, varied and exciting. As many organizations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organizations. (www.prospects.ac.uk)
Our Marketing graduates have found jobs in advertising, sales, and product development mainly in the service sector. A most common starting point is in the Department of Sales, and demand in the local market for Sales has been extremely high and is expected to continue to be high due to trend of our economy in transforming itself to a service economy.