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Good decisions, bad decisions, and right decisions

Decisions have the distinctive feature that they are made in the present but evaluated in the future: good decisions achieve desired outcomes while bad ones do not. Since future is uncertain, it is almost impossible to know a priori if a decision is a good or bad one, especially when conditions change rapidly like they do at present.

28 January 2019

Storytelling as an Image creation tool (Brand Storytelling)

A newly emerging international trend in the field of food and beverages, is returning to traditional, pure products and flavours, where consumers are turning to products asking authenticity. The fast pace of life and fear that has now passed in various forms in everyday life, combined with the stress, has created an emotional need for return to roots, back to those memories, fragrances and the flavours, that make us feel safe and sure, throwing away the "illusion of supposedly". The traditional diet products are products associated with nutritional culture of a place, and through it with the local history, traditions and customs. The traditional character of these products due to the specificity of the materials or the manufacturing method (recipe or technique) has a history of decades or centuries and transmitted from generation to generation.

23 January 2019
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