Storytelling as an Image creation tool (Brand Storytelling)
A newly emerging international trend in the field of food and beverages, is returning to traditional, pure products and flavours, where consumers are turning to products asking authenticity. The fast pace of life and fear that has now passed in various forms in everyday life, combined with the stress, has created an emotional need for return to roots, back to those memories, fragrances and the flavours, that make us feel safe and sure, throwing away the "illusion of supposedly". The traditional diet products are products associated with nutritional culture of a place, and through it with the local history, traditions and customs. The traditional character of these products due to the specificity of the materials or the manufacturing method (recipe or technique) has a history of decades or centuries and transmitted from generation to generation.
TEACHING ADULTS: CAN IT BE FULFILLING?
In today’s world, the number of adult English learners is increasing rapidly due to the fact that more and more adults are motivated to learn English either for study or work purposes, or even just for their own self-fulfillment. Therefore, teaching adults can offer quite a few job opportunities for teachers of English in their own country, abroad, or even on a distance-learning basis. However, teaching adults may seem more challenging, and therefore harder, to many teachers. Actually, it can be so, but it is also very fulfilling as adults are usually more highly motivated and more experienced than younger learners. Within this framework, this article will start by briefly presenting the main characteristics of adults as learners and will then move on to offering some suggestions of relevant activities.
MARKETING AND COMMUNICATION
The Marketing and Communication specialty provides the student with all the necessary knowledge and skills to effectively promote the services in the right target group and in the appropriate place and time. However, a requirement for success for a modern marketer is to satisfy the needs and desires of the client and to be able to anticipate / create future ones. The key features that marketing executives must have are:
Computing and Education in the Fourth Industrial Revolution
The industry is already changing shape into a more autonomous and intelligent model. According to major influencers such as Bill Gates, Elon Musk and Jeff Bezos, the future of the industry will involve the application of computing in a much more direct sense.
Employability and Higher Education for Teachers of English Language
Despite the initiatives undertaken within the spirit of the Bologna Process, there is still much debate as to whether higher education programmes of study equip students and graduates with the necessary lifelong learning and professional skills which will empower them to compete successfully in the globalized market.
Studying Psychology at New York College
The Department of Psychology at New York College is one of the School’s largest Departments. Through our longstanding collaboration with the State University of New York-Empire State College, the University of Greenwich and more recently the University of Bolton, our students enjoy high-level international studies with faculty who have a wide range of skills and backgrounds. We offer a choice of US or UK Bachelor degrees in Psychology, and a range of postgraduate programmes including: MSc in Psychology, MSc in Cognitive Behavioural Psychotherapy, MPhil and PhD in Psychology.
How does the word
How does the word "business" translate in the Greek language? More often than not, in our quest to find the meaning of this word, we simply just look it up on...google translate, even if we think we know the answer! By letting Google decide, the first result we get is the word "organization or enterprise (epihiriseis)", among a few alternatives such as "work (douleia)", "employment (ergasia) ", "trade (emporio)" and so on. Indeed, the word business is not uniquely defined both in English and in Greek language. This is particularly interesting especially when talking about studying business.