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Bachelor in Communications

Bachelor in Communications


Knowledge Outcomes:
Upon successful completion of this program students will be able to:

  • Show basic understanding of subject matter related to communications, mass media, public relations, advertising, corporations, law and ethics
  • Apply the subject matter critically and analytically in real situations
  • Comprehend the political, social, legal, regulatory, environmental and technological impacts on corporations, governmental affairs and organizations
  • Demonstrate a working knowledge of the European and American environment of corporations, business, governmental affairs and multi-cultural issues
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Integrate the knowledge acquired in the program to analyze a business internal and external relations to identify its strengths and weaknesses and  determine what changes can be made in the field of communication strategy for improvement
  • Develop a communications and/or public relations plan
  • Pursue postgraduate studies or professional qualifications in the field of Communications and Public Relations

Skills Outcomes:
As a result of completing this program, students should have acquired the following skills and values:

  • excellent written and oral communication skills
  • excellent use of communication methods, including public relations and advertising techniques
  • demonstrate analytical and critical-thinking skills necessary to make sound business and personal decisions
  • speech communication skills
  • effective use of communication tools
  • effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise
  • self-awareness, openness and sensitivity to diversity in terms of people, cultures, business, public affairs and government.

Course Details
  • Curriculum

  • Careers

Curriculum

You can download the pdf here.

Duration

Most bachelor's degree programs are designed to require 4 academic years of full-time study.

Careers

For those ones of you who plan to go directly into the workforce, this degree provides you with the highly-valued communications knowledge and skills necessary to be successful in a variety of entry-level positions in the field of communications, including corporations, mass media, public affairs, and non-profit organizations. You can also start your own small business.

As soon as you get a position in a department of the organization, you will be able to acquire practical knowledge in a specific area, such as Marketing Communications, Sales, Public Relations, Advertising which topping it up with a postgraduate degree in this field will secure a decently-paid job with good opportunities for development in the Greek and the wider Balkan region.

WHY TO CHOOSE THIS PROGRAM


  • American University Degree by the affiliated university, State University of New York, Empire State College
  • Flexible studies and curriculums according to students’ needs
  • Recognized credits for prior learning experience
  • Student Advisors – “guardian angel” that monitors student’s progress and builds an ongoing relationship
  • Experienced tutors and high-quality learning methods combining lectures with company visits, seminars, lectures from famous and recognized professionals
  • Career/Alumni services that connects students with job opportunities through career events, fairs and job postings.
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